To make a business case for product inclusion, we start with evaluating our metrics needs, to identify whether any existing metrics need to be amended or augmented by new ones.
The Questions:
- What metrics do you currently use to assess the performance of your product or service?
- Do your existing metrics provide insight into the needs and sentiments of non-majority users specifically?
- What does “underrepresented user” mean for your organisation, team, process or product?
- Where do you not have insight into the needs and sentiments of underrepresented users?
