Measuring product inclusion performance

To make a business case for product inclusion, we start with evaluating our metrics needs, to identify whether any existing metrics need to be amended or augmented by new ones.

The Questions:

  • What metrics do you currently use to assess the performance of your product or service?
  • Do your existing metrics provide insight into the needs and sentiments of non-majority users specifically?
  • What does “underrepresented user” mean for your organisation, team, process or product?
  • Where do you not have insight into the needs and sentiments of underrepresented users?

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