Alright, 67% of you consume media lying in your bed [Mobile Trends]

As per a research by InMobi, the average mobile Internet user consume 7.2 hours of media daily and mobile devices represent 27% of this time.

Globally speaking, mobile has surpassed TV in terms of time, with consumers spending 27% of their media time on mobile, compared to 22% on TV.

39% of consumers use their mobile phones while watching TV.
Three quarters of mobile consumers plan to conduct mCommerce activities within the next year (76%).
42% of mobile consumers claim mobile advertising has introduced them to something new.
66% of mobile users are just as comfortable with mobile advertising as they are with TV or online advertising.
Advertising on mobile devices has led to mobile gaining tremendous popularity as a viable shopping channel, with
42% of respondents indicating that mobile ads have introduced them to something new
23% of respondents indicating that mobile ads saves time and money
14% of respondents indicating that mobile ads have influenced them to buy via mobile