Company Name : ZAPR
Funding Amount : Undisclosed
Investor(s) Flipkart Saavn. Micromax. Mu Sigma
Funding Round : Not Disclosed
ZAPR has raised an undisclosed funding from Flipkart. Saavn, Micromax, and Mu Sigma’s Dhiraj Rajaram has also invested in the company. Existing investors including Dinesh Agarwal, Samir Bangara, Sanjay Nath and Arihant Patni participated in the round.
The raised capital will be used to enhance the product range. The company also plans to hire and expand from about 25 to a 50 member team by the end of the year.
ZAPR allows brands and media houses to identify their TV audience in real time and measure viewer response to their campaigns.