MediaTek has announced an enhanced strategic collaboration with Micromax Informatics. The partnership aims to accelerate 4G accessibility and fuel faster smartphone adoption in India’s rapidly growing market.
As part of the company’s India roadmap, MediaTek announced the availability of the Helio family, the premium smartphone chipsets that deliver greater performance and efficiency; and the intention for Micromax Informatics to become the first Indian brand to launch a device on the new Helio premium platform using the Helio X10.
In addition, the companies also released the latest mid-range 4G LTE phone — Micromax Canvas Fire 4G — running on MediaTek’s MT6735. The Canvas Fire 4G is an extension of Micromax Informatics’ Fire series, which has been custom built for music lovers.