MediaTek MT6577 Platform powered handsets from Micromax & Spice

Fabless semiconductor company for wireless communications and digital multimedia solutions,  MediaTek Inc has announced that the first handsets powered by its dual-core MT6577 smartphone platform are ready to hit the Indian market. Spice and Micromax have selected the MT6577 to power their upcoming handsets. Spice plans to launch Mi 500, and Micromax will introduce the dual core version of its Superphone A90 along with two other models based on MediaTek dual core platform MT6577, expected to launch later this month.

The MT6577 features a dual 1GHz Cortex™-A9 application processor from ARM, a PowerVR™ Series5 SGX GPU (graphics processing unit) from Imagination Technologies, MediaTek’s proven 3G/HSPA modem, and runs the latest Android 4.0 “Ice Cream Sandwich” (ICS) operating system. The platform integrates a dual-core application processor architecture widely deployed in the majority of today’s premium smartphones.

The MT6577 platform will help commence a new era in entry level smartphones by providing features which were so far available only in very expensive and high-end mobile phones, thereby further democratizing smartphones. The MT6577 can support rich multimedia experiences with an 8MP camera, up-to 1080p Full-HD video playback and the ability to support high-resolution displays up to 720p (1280×720) resolution. The platform also supports dual-band 802.11n Wi-Fi, Bluetooth4.0, GPS and FM, by pre-integrating MediaTek’s leading 4-in-1 connectivity combo.

Developed specifically for the fastest growing sub-$200 smartphone segment, the MT6577 platform will help bring unprecedented levels of user experience by boosting the application and browser performance of these handsets by upto 40%, compared to single-core platforms.

Dual-core processors account for more than 20% of the smartphone chip shipments in 2011 and should see growth over the next two years, becoming more prevalent in entry-level smartphones by 2013, according to market research firm Strategy Analytics.

“Smartphone shipments in 2013 are forecast to account for 54% of the total cell phone market, it will be the first time when smartphones will make up more than half of all shipments. Price-efficient platforms from MediaTek, like the MT6577, have resulted in growing sales of mid and entry smartphones over the past few years. We hope to continue driving sales of mid and entry smartphones in the coming year while democratizing their availability to Indian consumers.”

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