Pharmacy Chain MedPlus Forays Into Ecommerce with the launch of MedplusBeauty

Pharmacy Chain, Medplus (with a network of over 1000+ outlets) has launched,  a one stop shop for beauty and personal care products offering a diverse and wide selection of over 12000 products across hundreds of national and international brands.medplusbeauty

MedplusBeauty offers ‘Virtual Studio’ wherein one can create unique looks of one’s own and try out hundreds of actual makeup products before making a purchase. The virtual studio allows the customer to upload her image to the website and try various brands of makeup, buy the products selected with a single click and save or share the created looks with friends and family.

“The rapidly growing economy and urbanization has opened up huge opportunities for beauty, wellness and personal care products in the country. With, we see a big opportunity for a platform that overcomes the traditional limitations of brick and mortar like limited availability of products under one roof and absence of convenient payment and delivery options. Additionally, our virtual studio provides our customers an unparalleled experience of trying on hundreds of makeup products prior to purchase easing any doubts from their minds as to what the final look will be like. Our supply chain management and distribution expertise allows us to offer a wider variety of products, competitive pricing and convenience of home delivery and still remain highly competitive” [Dr. Madhukar Gangadi, Founder and CEO, MedPlus]

Customers can choose between ordering and having the products delivered at their door step or the option of picking it from any of the MedPlus stores nearest to them. With the option of online secure payment or Cash On Delivery, and same day delivery in most metros, there is no better way to shop.

Do you expect more such offline retailers launching their online store in 2012? What’s your 2012 prediction?

Ladies: do give Medplusbeauty a spin and share your comment.

Leave a Reply