Meesho Eliminates Millions of Fake Products and Suspends 12,000 Accounts

  • Indian e-commerce platform Meesho removes 42 lakh counterfeit and 10 lakh restricted products within six months.
  • Over 12,000 ‘bad actor’ accounts blocked, employing natural language models and computer vision to detect infringements.
  • Launches ‘Project Suraksha’ to strengthen quality checks and build trust, identifying 1,800 high-risk brands to be actioned against.
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