Meesho reaches profitability following 80% decrease in marketing costs, 60% in tech savings

  • Meesho achieved consolidated PAT-level profitability ahead of its anticipated timeline in July, marking it as India’s first horizontal e-commerce firm to reach this milestone.
  • The company encountered an 80% YoY drop in customer acquisition cost and marketing expenses, and a 60% reduction in tech costs, enhancing its operation efficiency.
  • Over the last year, Meesho has served over 140 million unique users and saw a 43% boost in order volumes, leading to a 54% increase in revenue.
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