MeraEvents, an events portal has launched a new feature called DigiBroc which will help exhibitors distribute their brochures and other communication collaterals digitally.
MeraEvents helps connect organisers, delegates and service providers.
It claims that the new tool will help exhibitors gain better visitor leads, user preferences and collateral requests and save substantially on printing costs.
DigiBroc lets exhibitors send personalised brochures to visitors based on their interests.
Visitors can use DigiBroc to scan the QR codes of products they like and gain access to electronic brochures based on interests, after sending a request to the exhibitor.
MeraEvents competitors in the space include Explara and Instamojo (although not a pure ticketing play). Explara had most recently introduced a mobile PoS app and an app called Entriz that helps the registration desk go paperless.
Our previous comparison of online ticketing services in India found that most of the platforms still needed serious improvement. MeraEvents new tool may just help get them there.