Radio cab service provider Meru Cabs has launched an Android and iPhone app, after most of its smaller competitors have launched their mobile applications. The app also comes with an emergency feature that customers can use to alert their trusted ones.
While there are stand alone emergency applications that will help you when you are in trouble, other cab rental apps don’t have this feature yet. It appears that Meru launched the app in July.
While booking a cab, the application identifies the current location of the customer through GPS and takes it for the pick up address. Users can also track a confirmed cab as it comes to the pick up location.
The cab operator has more than 6,000 cabs in 5 cities. Cab booking and taxi space, largely made up of un-organised players, has seen a lot of new entrants recently. At the heels of Uber’s reported launch in Bangalore, Taxiforsure, an online aggregator of cab rental services announced that it has raised an additional $3 million from investors in June.
Online cab service aggregators have been touting their mobile applications and technology prowess for a while now. However, Meru has the actual fleet on the street, making it a consistent experience across cities. Availability of cabs for point to point transfers is still a major concern for many in the city as most service providers look for the more lucrative trips to the Airport and back.
Investments in Cab Rental Space
– Car rental service, Savaari secured INR 5 Crores ($1mn) in Series A funding from Inventus capital. Savaari has presence in more than 50 cities across India.
– Mumbai based Olacabs raised Series A funding (more than $ 3 million from Tiger Global). Olacabs started in 2011 (read our detailed interview) and the service is now present in Mumbai, Bangalore and Delhi.
– Shared taxi service, Sharedcab raised angel investmentunder Rs 5 Crores from prominent investors – Anupam Mittal, Sasha Mirchandani (Kae Capital), Blume Ventures and few others.
– Call Taxi Service, Bookmycab secures funding from YourNest Angel Fund and Mumbai Angels.