Meru Cabs Embraces Aggregation Model; Ties Up With Kolkata’s Local Taxis

Marking the first step towards aggregation with local players, Meru Cabs has announced a partnership with local air conditioned ‘No Refusal’ taxis in Kolkata. Meru will now act as a booking facilitator for local taxi segment.

Meru will enable bookings through the Meru Cabs App.

Kolkata’s local taxis using Meru’s platform will follow state regulated fares and customers will be charged a fee of Rs 20 to be paid over the fare displayed on the meter.

Customers will have access to Meru’s features like ‘Trip Tracker’ and ‘ICE’ (In Case of Emergency), for the safety of women passengers. Meru will undertake training program where they will impart knowledge on customer service and etiquettes and use of technology for all the taxi drivers under Meru Training Academy before adding them to the platform.

meru cabs

Siddhartha Pahwa, CEO, Meru Cabs, said, “Convenience and connectivity have been key challenges for commuters in Kolkata. By adding the large supply of the city’s local taxis to its platform Meru will enable customers utilize local taxis and travel with ease. Backed by its robust technology, Meru endeavors to provide a wide array of travel services to its customers all across India.”

Established in 23 cities with over 20,000 cars, Meru recently entered into a global alliance with Europe based eCabs to provide access to taxi across seven countries as well as commenced car pool services in India.

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  1. Exactly same idea was in plan stage with my clients in Kolkata but for some reasons they didnt started and finally every thing same Meru started and see they are live too :). That’s like hitting the right opportunity at right time.

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