Meru Cabs has announced its partnership with Mobikwik and Paytm to offer customers more options for cashless travel, becoming the first Indian cab aggregator to partner with multiple e-wallets.
The company now offers users 4 modes of cashless payment with its own My Wallet, e-wallet from Citrus and now Paytm and Mobikwik. Users can also pay via cash as they’ve always done at the end of a trip.
All users have to do is sign in with their preferred digital wallet service and click to pay at the end of a trip. Further, the company has also introduced a zero click payment system that automatically debits the amount from a user’s wallet upon completion of a trip.
The move was aimed at giving users the benefit of choice given that there are several digital wallet players in the market, it makes sense to integrate with as many of them.
As Ola and Uber pump in massive amounts of capital to ramp up their efforts in India, Meru is looking to offer users added benefits to stay in the game. With 70% of the company’s business being driven by the app, Meru is quickly upgrading its tech offering.