Meru Launches Wallet In Partnership With Citrus

Zero-click checkout.

Meru Cabs has launched wallet feature enabling zero-click checkout, i.e. you can now book a cab, and the ride fare will be automatically deducted from your wallet once your ride is over.

Meru Wallet
Meru Wallet

This launch comes after Olacabs announced Ola Wallet.

Uber India : Can They Improve Wallet Experience?

Given that RBI has gone after Uber’s payment collection mechanism, it will be interesting to see how Uber can come up with better user experience than what companies like Olacabs/Meru are currently providing through wallet. Moving out of an app and adding money via wallet provider site/app isn’t a great experience after all.

Read : Meru CEO : Uber India Not Just Violated RBI’s Guidelines, but FEMA Rules Too

Recommended Analysis : Are Online Cab Aggregators Starting To Dent Offline Ones?

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