Messaging App Hike Shoots for Global Play with Offline Messaging & Updates

Messaging app Hike has come up with a set of new features with its latest version, which includes stickers, walkie talkie, offline messaging and support for four new languages. According to a blogpost, the new version supports Spanish, French, Russian, and Portuguese besides English and German.

The walkie talkie feature is a push to talk kind of service using which users can send quick voice messages to each other. The new version also includes a mode- last seen, which lets users share messages with chosen friends when they were last online.

Earlier in April this year, the messaging platform had launched hike 2.0 version with a few nifty updates, most notable were status updates using moods.

Bharti Softbank, a joint venture between telecom major Bharti and Softbank have invested $7 million in the app company which claims to have crossed 5 million users since its launch in December last year.

As of now hike does not support any of the regional languages while another cross messaging platform Plustxt offers support to seven regional languages including Gujarati Hindi, Kannada, Malayalam, Marathi, Punjabi and Tamil. Plustxt also comes with privacy controls for you to decide if a picture or text can be copied, forwarded or saved. You can even text without disclosing your real phone number.

In June 2012 Tencent partnered with ibibo to launch WeChat app in India, a free mobile voice and text chat application that provides features like multimedia communication flexibility and convenience with text messaging, hold-to-talk voice messaging, broadcast messaging, photo/video sharing, location sharing and contact information exchange.

While WeChat is pushing aggressively in India, Hike is shooting for a global play. Important to note that the WeChat is under the Indian Government’s scanner because its a Chinese company. In the past, SEBI has objected to WhatsApp and BBM conversations.

Previously, we covered a report on usage of apps in India and surprisingly, women use chat apps like WhatsApp three times more than males. And very recently, Nimbuzz, the IM company announced relocating its headquarters to India and also opened up the messenger API.

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