Meta plans direct app download from Facebook ads for EU users

  • Meta is developing Facebook ads that will let EU users directly download apps, bypassing their mobile platform’s app stores.
  • The feature is possible due to the upcoming Digital Markets Act (DMA) in the EU directing that consumers must access apps from competing stores.
  • Meta’s spokesperson confirmed the plans and indicated that developers won’t need to share earnings with Meta and can use any billing system they prefer.
Join 2 million subscribers

A curated newsletter that summarizes the important news at the intersection of Global tech, India Tech and AI.

Delivered 8 AM. Daily.
nextbigwhat We would like to show you notifications for the latest news and updates.
Allow Notifications