- The VR experience, set to launch in November, will allow UFC Fight Pass subscribers to watch live MMA fights in 4K resolution in Horizon Worlds.
- Users can engage in UFC-related discussions, virtual Octagon experiences, and compete in games to become a ‘UFC Hall of Famer’.
- The move is part of the company’s strategy to drive user engagement amid recent additions like mini-games and next-gen Horizon Worlds games.
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