Meta’s app ‘Threads’ sees half of its users disappear in less than 2 weeks

  • After initial success with over 100 million sign-ups, Threads – Meta’s Twitter rival – dropped from 49 million to 23 million daily active users in two weeks.
  • Critics suggest reasons for the decline include the lack of news content and anonymity compared to Twitter.
  • Threads recently announced post rate limits to curb spam, with these measures drawing criticism from Twitter CEO Elon Musk.
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