Meta’s New Social Media Platform Threads Gains 70M Signups in One Day

  • Powered by Instagram’s vast userbase, Meta’s text-based Threads accumulates 70 million signups within 24 hours of its debut.
  • Despite rapid growth, sustaining user engagement remains crucial for Threads to survive as a Twitter alternative and overcome future regulatory complexities in Europe.
  • Politicians, advertisers, and members of Congress have already created accounts, setting the stage for a diversified user base and potential brand-safety advantages over Twitter.
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