Meta’s ‘Threads’ app attracts over 30 million users amid Twitter’s challenges

  • Threads allows users to import their existing Instagram followers and account names, indicating Meta’s strategy to compete with Twitter.
  • Despite some glitches and missing features, strong initial interest shows the demand for a text-based alternative to existing platforms.
  • The launch is opportune as Twitter faces financial difficulties and tech issues; however, Meta faces allegations from SpaceX’s Elon Musk of misusing trade secrets following the hiring of former Twitter employees.
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