Meta’s Threads App Experiences Significant Drop in Daily Users

  • Threads, Meta’s rival to Twitter, has seen a nearly 70% fall in daily active users from 44 million to 13 million.
  • The average daily time spent on Threads by users dropped from 19 minutes to only four minutes after its initial popularity.
  • Despite reaching 100 million sign-ups in a week after its launch, Threads lacks various features of Twitter, pushing Meta to plan new features.
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