Meta’s Twitter competitor, Threads, gathers over 5 million users within hours of launch

  • Mark Zuckerberg announced that Meta’s new app, Threads, accumulated over 5 million registrations within the first four hours of its launch.
  • Threads, which links to Instagram, allows users to create accounts using their Instagram usernames and connect with their Instagram follows.
  • The app was released amid changes to Twitter, currently the leading text-based social media platform, which in comparison had approximately 237.8 million daily users as of 2022.
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