The most accurate way of collecting data is to skip the hypotheticals entirely. Even your best friends will hesitate to give you money for an idea they don’t think is good, so if you truly want to know whether or not you’re working on something valuable, ask people to buy it.
As Tim Ferris writes in his book The 4 Hour Work Week: “To get an accurate indicator of commercial viability, don’t ask people if they would buy — ask them to buy.”
