Method #2: Smoke tests

– Used when no product to sell yet

– Create appearance of purchasable product

– Include infrastructure for purchase (website, product mockups, checkout process)

– Goal: get people to end of checkout process

– Notify product is “out of stock” or unavailable

– Determine demand without spending on product

– Build list of potential customers for future marketing

Join 2 million subscribers





A curated newsletter that summarizes the important news at the intersection of Global tech, India Tech and AI.

Delivered 8 AM. Daily.
Total
0
Share
nextbigwhat We would like to show you notifications for the latest news and updates.
Dismiss
Allow Notifications