MetroMela (read our review) has tied up with Google for content partnership – Google’s local search will feature MetroMela’s reviews, photos, business contact details and category information.
Google has also partnered with Burrp, MyHotelVideo and TripAdvisor for displaying reviews from their site.
Google’s local strategy is quite interesting – they want to stick to their core business (and monetize that), i.e. search and don’t want to be in review business (or is it that Google just can’t build a “community” product, on it’s own?)
What do you think?