Micromax Launches Super Affordable 4G Devices, Aims to Disrupt The Growing 4G Market

With an aim to disrupt the budding 4G market, Micromax announces 3 new additions to its existing 4g LTE range of smartphones— the Canvas Blaze 4G, the Canvas Fire 4G and the Canvas Play 4G.

The Canvas Blaze 4G is a budget phone priced at Rs 6,999 that sports a 4.5 inch FWVGA display with a 1.1 GHz Qualcomm Snapdragon quad core processor and packed with 1GB of RAM.

The Canvas Fire 4G which is also priced at 6,999 aims to offer a better music listening experience through its dual front firing speakers. It has 4.5-inch FWVGA display with a 1GHz MTK6735 quad core processor combined with 1GB of RAM.

The Canvas Play 4G is priced at Rs12,499 and sports a large 5.5 inch vivid IPS display with Gorilla® Glass 3. It is powered by a Qualcomm Snapdragon 1.2GHz quad core processor along with 2GB of RAM.

“We would want to stay true to brand’s positioning of ‘Democratizing Technology’ and help in ‘Massification of 4G’ providing the access of 4G to all with our range of smartphones starting INR 6999/- to 10999/-. We are further looking to expand our LTE range and will be launching 5 to 6 more 4G enabled smartphones at various price points by the end of 2015 leveraging both online and offline channels,” said Mr. Shubhajit Sen, CMO, Micromax Informatics


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