Well looks like Micromax is trying to be one of the bravest companies, after taking a dig at Samsung and Apple with its Can Own Now Without EMI advertisement campaign, it has gone ahead and launched a 3D phone.
The Micromax Canvas 3D- A115 is the first 3D phone by an Indian manufacturer. LG and HTC had previously launched 3D phones which did not see much success in India or globally.
The phone does not require glasses to view content in 3D. The phone has a 5” display and comes with Android 4.1.2 Jelly Bean. It has a 5-megapixel rear camera and a 0.3-megapixel front camera. Users will be able to convert regular pictures into 3D picture format. It is powered by a 2,000 mAh battery that Micromax claims will give 4.5 hours of battery backup. The phone has expandable memory of 32 GB and supports Bluetooth 4.0 and Wi-Fi.
The phone is bundled with ‘Micromax 3D Space’ which gives access to 3D videos and preloaded 3D games.
The phone is priced at Rs 9,999 and will available at retail outlets and the official website of Micromax from the first week of May, 2013.
While it is good to see Micromax enter new product categories, we wonder if the efforts and expense in getting this gimmicky phone out would be better spent on improving their customer care centers across the country.
Micromax takes on Apple, Samsung
Taking on Samsung and Apple head on, Micromax has begun a new ad campaign ‘Can Own Now Without EMI’. The ad pokes fun as Samsung India’s and Apple’s campaign for cash back and EMI scheme for its latest smartphones by saying customers can own a great smartphone at an affordable cost that’s easy on pocket, other than spending thousands and opting for EMI or other schemes to buy one.
It’s not the first time Micromax taking on Samsung, earlier they had mocked Samsung’s Y Mobile ad campaign for their Ninja smartphones.