Micromax Blows it With Canvas 4 Pre-orders; Reveals Personal Data of Customers


Micromax Blows it With Canvas 4 Pre-orders; Reveals Personal Data of Customers

Looks like all the hype behind the Canvas 4 pre-ordering has completely backfired on the Indian mobile company. Micromax has allegedly leaked out private data of some customers via an email.

According to a report by Gizmodo India, many pre-order customers received an email (on the Canvas 4 launch date) confirming that the balance amount of Rs 13,000 (the initial 5k was deducted at time of pre-order itself) had been deducted from their credit cards.

The report states that the very same email contained the order receipts of almost 130 customers, which also included private information like shipping and billing addresses, phone numbers, email addresses and even the pre-order site’s login and password. This kind of oversight is really going to dent the confidence of Micromax customers. If you can’t trust the company to keep your data safe, will you be able to trust the brand to buy your phone from?

Micromax had revealed at the launch of the Phone of July 8th that it had received 11,500 pre-orders for the phone.


Gizmodo also states that the instead of revealing the data to the public, the customers alerted others and also began sharing updates on a closed Facebook group. Hopefully these measures have worked and the data has not got into the wrong hands.

Priced at Rs 17,999 the latest flagship from the company came with a decent set of specifications including a 5-inch screen with 720 pixel resolution, a 1.2 GHz quad-core processor with 1 GB of RAM and 16 GB of internal storage. The storage is expandable to 32GB. The phone is a dual-sim and comes with Android 4.2.1 out the box. It has a 13 megapixel rear camera and 5 megapixel front camera.

It also comes with quite a number of software features including the blow to unlock feature. Well looks like Micromax blew it with their customers here.

This is not the first time that Micromax is messing up. When it announced the Micromax Canvas HD and took pre-orders on Snapdeal it was faced with shipment problems and customers got their phones only at the end of March. Also when it announced the Jelly Bean update and told customers to visit a service center, the users found that the service center had no idea about the updates.

According to IDC, Micromax was the number 2 smartphone maker in India during the first quarter of 2013 with 18.8% of the market share. Micromax has seen a rise to the top due to their aggressive approach to pricing and marketing.

Leave your thought here