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Micromax Wants to ‘Blow’ Away Competition with Canvas 4 Priced at Rs 17,999

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After a month of teasing their latest flagship phone, Micromax has finally unveiled the pricing and specifications of the Canvas 4. It is going to be available at Rs 17,999 and will be available in stores from this weekend.

The Indian handset maker had set out to create a buzz for the phone, unlike anything seen before with other manufacturers. They created a number of teaser television ads as well as had a full blown social media strategy and to top it all Micromax began pre-orders for the phone last week without revealing the final specifications or pricing.

At the launch, Micromax revealed that 11,500 people had paid Rs 5,000 to pre-order the phone. The number is pretty impressive for an Indian company trying it for the first time (assuming it to be true and not driven by PR). It will be interesting to see if Micromax reveals how many of those pay the full amount and take delivery of the phone.

While a lot of features seem to follow the Samsung pattern and are gimmicky, Micromax has tried to pack in as much as they can at below Rs 20k and are even calling it the “Smartphone to end all smartphones”. Well that is stretching it a little too far, but we take a closer look at the features and see what the phone has to offer:

Micromax has included a new unlock gesture which allows you to blow at the phone or shake it to unlock it. Honestly who would want to blow a phone to unlock it?!

It has a 5-inch screen with 720 pixel resolution. It is made out of corning gorilla glass. No full HD here.

The Canvas 4 has a 1.2 GHz quad-core processor with 1 GB of RAM and 16 GB of internal storage. The storage is expandable to 32GB. Not so bad here but at this price point competitors are packing in more power.

The dual-SIM smartphone comes in white and black color options. It runs Android 4.2.1 Jelly Bean. The latest version of Android is 4.2.2 but a newer version could be released anytime soon. Micromax has promised over the air updates for the Canvas 4 and we hope it is better than the mess that was seen with the Canvas 2 where they asked customers to come to service centers and were not ready with the update.

A 13 megapixel rear camera and 5 megapixel front camera. The real talking point over here will be the front camera which would take some really good shots but with internet connections still shaky here we wonder if this is really needed for video calls.

The burst mode of the Canvas 4 can shoot 99 pictures in 15 seconds and do vertical panorama shots and the camera has optical image stabilization, HDR, effects and filters, and can record 1080p videos.

It also has a video pinning feature similar to the Samsung Galaxy S4 which users can pin a video the homescreen and continue watching it while carrying out other tasks. Nothing new here and even LG has included this in their latest phones. Users can also pause video by just looking away from it like Smart Pause, on the S4.

The brightness and volume of a video can be controlled from the viewing screen directly. Vertically swipe on the left to control brightness and on the right to control volume while watching a video. Seek the video by swiping horizontally along the status bar.

The Canvas 4 is 8.99 mm thick, encased in a aluminum body which Micromax claims significantly amplifies signal reception. The top part of the housing is used for GPS, Wi-Fi and Bluetooth Antenna, while the bottom part of the housing is used for GSM and WCDMA.

The battery is a 2,000 mAh battery. Considering how fast smartphones discharge, Micromax should have putter a bigger battery in.

Specifications

  • Screen: 5-inch (1280 x 720 pixels) HD capacitive touch screen IPS display with corning gorilla glass protection
  • Processor: 1.2 GHz quad-core processor
  • SIM: Dual SIM (GSM + GSM)
  • OS: Android 4.2.1 (Jelly Bean)
  • Camera: 13MP rear camera with LED Flash, 5MP front camera
  • Memory: 1GB RAM, 16GB internal memory, expandable memory up to  32GB with MicroSD
  • Connectivity: 3G, WiFi 802.11 b/g/n, Bluetooth, GPS/A-GPS
  • Battery: 2000 mAh battery

While the phone does pack in a bit, we are not really sure about how real world performance will be especially since Micromax has crammed so many things in. Would you spend Rs 18,000 on a Micromax or will you prefer to give your money to the king of Android, Samsung?

And by the way, how has been your experience with Micromax support?

Recommended Read: Micromax Canvas 2 Review

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