When we reviewed Micromax Canvas, we asked if the phone that can, can? Well, the company has now announced that they have sold over a million units of its flagship Canvas range of smart phones.
The sales have been equally dominated by the leading metros and smaller towns in the country. The company backed by private equity players Sequoia Capital, Sandstone Capital and Madison India Capital is planning an IPO (read : Micromax Revives IPO Plans: Report).
“When we launched the Canvas HD, for the first time our online sales partners had witnessed a digital queue in cyberspace to such an extent for any product, to the traditional cue one normally sees. It was great to witness consumers wait until 12:00am for their chance to book the Canvas HD on Valentine’s Day selling 9000 units in less than 24 hours.” We hope to further strengthen our leadership in the smart phone segment in the coming months, as we continue to bring an exciting range of “CANVAS” phones which are driven by consumer insights and cater to the needs of the market.”
Given that consortium of 45 China based Android manufacturers are planning a foray in the Indian market, Indian OEMs need to move up the ladder – not just with cheap phones, but more VfM devices (Value for Money).
For sure, Micromax has made a dent with Canvas devices and has upped the bar for others.
Recommended Read: The Indian Mobile OEMs vs. MNC brands: What lies ahead