Micromax has announced appointment of key positions further strengthening its management team in India. Deepak Mehrotra whose last assignment in Bharti was as the operations directors- mobility business joins as the new Micromax CEO.
– Deepak Mehrotra joins as the new CEO from Bharti Airtel
– Khaja Muzaffarullah joins as the Feature phone division head from Sony Ericsson
– Ajay Sharma, Ex Country Head from HTC to lead the Smart phone division
Post these hires, Micromax aspires for 10% market share in the near future (especially smartphone).
“These are exciting times not only for the brand but for the industry as a whole. We are witnessing technology advancements every day and that further excites us at Micromax. The Indian mobile industry is growing at a rate of 12% and we would like to capture this opportunity and drive the next phase of growth for the brand. We would further leverage brand’s success in this high potential Indian market and build new capabilities.” [Deepak Mehrotra, CEO, Micromax Informatics Ltd]
Micromax has had a good run with its feature phone segment , but the key is to crack the smartphone which the company hasn’t been able to. We once asksed a qn to Rahul Mathur (ex-CEO, now Executive Director at Micromax) whether Micromax needs a new brand for smartphone, as the company is still known for its feature phones and is brand becoming a major inhibitor in cracking the smartphone segment?
Maybe, we will get to see some of the ‘answers’ now.