In a bid to differentiate itself in the increasingly crowded smartphone market, Micromax is looking to build its own OS based on open source Android. The company is also looking to developing apps and services that will run across its range of phones, tablets, televisions and wearables.
Ashish Agrawal, Head of Technology at Micromax, is spearheading the development of Micromax’s forked Android OS and the first smartphone powered by the OS is expected to be launched before the end of the financial year.
Micromax is working to bring a differentiated experience to consumers across all platforms, similar to what Xiaomi does with MiUi OS. Which the underpinnings are Android, the company customizes the UI and several features in order to create its own OS.
Hardware is becoming a commodity and Micromax is looking to invest in developing its own software. The company has even partnered with Cyanogen in order to create the YU brand that runs exclusively on Cyanogen OS. The Micromax OS is the next step in this direction.