Micromax has launched Funbook , Ice-cream Sandwich (Android 4.0.3) tablet in India at a price of Rs, 6,499/. The device is targeted at urban youth population in India who aspire to own a computing device for learning and fun.
Micromax has partnered with leading players to provide education and entertainment content. These partnerships include Pearson and Everonn to make available relevant content for the students and BigFlix, Zenga and Indiagames to provide entertainment and gaming pleasure. The device will be available at 100,000 retail outlets across 50 cities in India and consumers can also order it exclusively through snapdeal.com. To make online content available to users, the device will come bundled with Tata Photon plus, with additional 1GB download offer for the first two months.
– Cortex A8 processor
– 1.2GHz processor
– Dual Mail 400 – 2D/3D Graphics Processor
– Latest Android OS, i.e. Ice cream sandwich
– Multi Touch Capacitive Screen.
– Screen Resolution: 800*480 pixels.
– Display Ratio: 16:9
– Support for WiFi. [more here]
The price of Micromax Funbook is Rs. 6,499/ which surely falls in affordable range, but given that Aakash 2 tablet is slated for launch in the month of May (I have played with Aakash 2 tablet and agree with Mr. Sibal that Datawind needs to improve the quality, especially on capacitive touchscreen), expect Micromax to drop the price in the coming month.
But the bigger question is why is Micromax launching such products? At one end, they want to target high-end smartphone segment and here, they are launching a ‘cheap’ Android tablet (with content partners)? What business is Micromax getting into? Devices or Content? There is no clear answer, but bundling helps only when you have got one thing right – i.e. great devices (but from what we have been hearing, the capacitive touchscreen isn’t of great quality).
Nokia took sometime to fix it and has moved out of businesses which weren’t of core value (like Nokia Money), so certainly hope that Micromax knows what its maxing.
Recommended Read: Revisiting Micromax’s Yo-Yo Growth (and Fall) Curve.