Micromax has made a strategic investment in HealthifyMe, India’s leading digital fitness provider, specializing in offering mobile focused services to motivate people towards healthy behavior. This investment is part of Micromax’s vision of creating a mobile ecosystem that brings unique and innovative technologies from around the world to its consumers.
“The world is moving to smart devices and through these strategic investments we are ensuring that our consumers enjoy services that enrich their experience. We believe that India’s preventive healthcare needs transformational technologies. With our investment in HealthifyMe, we aim to create a technology platform to address the consumers’ wellness needs. We are very impressed with HealthifyMe’s team & product and look forward to working closely with them to build world class products for Micromax consumers.”[Rahul Sharma, Co-Founder, Micromax]
Micromax has also set up an M&A team, headed by Kumar Shah, which has been actively sourcing and working with startups across major technology markets such as Silicon Valley, Europe, Israel and India to bring in the best products and capabilities.