Micromax, has invested in the music streaming app Gaana to foster the growth of online music broadcast services in India.

Under the new partnership, Gaana will be available on all Micromax smartphones, enabling users to seamlessly stream music. New Micromax smartphone users will also receive free trials to Gaana+, allowing unlimited downloads with no advertisements.

After the trial, users can continue with Gaana+ or use Gaana to access over 10 million songs with ad supported streaming.

“Gaana is becoming a household brand for music, and in partnership with Micromax, we will strengthen our footprint, helping us reach our goal of 100 million Indian users, listening to millions of songs via Gaana. Micromax is the most popular smartphone company in India, passionate about providing its consumers with the best experiences. It’s a great opportunity to bring our service to their users,” said, Satyan Gajwani, CEO of Times Internet.

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