In its pursuit to create a connected mobile services ecosystem, Micromax has made a strategic investment in ixigo, the mobile travel search & marketplace. ixigo-logo

Popular for its travel apps, ixigo helps Indian travelers plan their trips, find the best train & bus services, book cheapest flights, cabs, hotels and more. This investment will give ixigo a reach of over 30 million incremental users over the next year.

“Our vision is to seamlessly integrate innovative services into smart devices to create an ecosystem that is valuable for our users. We are really impressed with ixigo’s talented team & its mobile technology. We look forward to working closely with them to build on-demand and one-click travel experiences for Micromax consumers. We will be announcing more such partnerships over the next few months to accelerate our journey into services.” [Rahul Sharma, Co-founder, MicromaxInformatics]

Micromax had announced last month that it will be making investments of 0.5-20 million dollars in over 20 startups in the coming year.

Micromax earlier invested in Healthifyme and has also partnered with MoFirst for local language support.

For this objective, Micromax has also set up an M&A team which has been actively sourcing and working with startups across major technology markets such as Silicon Valley, Europe, Israel and India to bring in the best products and capabilities.

A very good learning from its ace competitor, Xiaomi?