Micromax Partners With MoFirst To Offer Users Better Local Language Support

Micromax has partnered with MoFirst Solutions to offer Indian users improved local language services, starting off with its Unite 3 smartphone which launched earlier this month for Rs 6,999.
MoFirst Swipe
The company is hoping to solve the issue of smartphones catering only to English speaking users and is using MoFirst’s Swipe technology to translate messages in 10 local languages.
Further, the partnership will also give Micromax users access to App Bazaar with 10,000 local language apps, helping it rise above rival Chinese smartphone manufacturers.
MoFirst App Bazaar
The App Bazaar is built on MoFirst’s Android-based regional language OS Firstouch, which offers apps like Skype and Clean Master in 10 local languages by partnering with developers.
Micromax’s move to increase focus on local content on its smartphones comes at a time when Chinese manufacturer Xiaomi is planning to build apps and content specifically for Indian users.
Xiaomi’s business model doesn’t involve making profits off selling its hardware, but instead by selling users apps and services, a model which has been hugely success in China.
MoFirst Firstouch
MoFirst which scrapped its own smartphone plans is now looking to partner with smartphone vendors to sell them its local-language technology rather than competing against them.

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