Micromax gets a new brand identity, aims to bring ‘Punch’.

In my earlier article, I covered the rise and fall of Micromax and one of the core idea I was trying to drive was lack of company’s focus on building quality products, especially in the smartphone segment.micromax_new_logo

Today, Micromax has unveiled its new logo, the logo with a punch which probably speaks of (needed) aggression in the company.

“Today, as we expand, this new brand logo gives us the opportunity to present a single, powerful and unified face to our customers around the world. At Micromax, we value customer feedback and hence, we are glad to unveil this new logo which has been created by the fresh and young minds. It was tough to choose one amongst 2500 entries but we all decided that the Punch logo is a true reflection of the Micromax brand which is young, innovative, dynamic, bold, extrovert and fun”, said Pratik Seal, Head- Marketing, Micromax.

The punch logo has been developed through an extensive crowdsourcing exercise undertaken by Micromax, in association with Talent house India, inviting participants to submit their version of the logo and the logo will be revealed at the Micromax Asia Cup 2012, during the India vs. Pakistan match on Sunday, March 18, 2012.

We certainly hope that the punch shows up in the product quality as well, which so far has been absent from the company’s portfolio.

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