Micromax Is India’s Largest Smartphone Vendor. Really?

Micromax has apparently ousted Samsung to become the largest smartphone vendor in India, with sales clocking in at approximately 4.7 million units during Q4 2014. According to research firm Canalys the Indian brand now controls a 22% in the Indian market, as opposed to the 20% share Samsung holds.
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The report puts Micromax’s growth at a 2% quarter-over-quarter, which is consistent with what the company achieved in Q3 2014. Samsung on the other hand has suffered a 4% drop in market share during the same period, in-line with its crappy performance the world over.
Canalys estimates that 23% of smartphones shipped in India during Q4 2014 were priced under $100 (Rs 6,000), while 41% of the devices sold were priced between $100 – $200 (Rs 6,000 – Rs 12,000). The total number of smartphones shipped in India during Q4 2014 comes in at 21.6 million units, amounting to a 90% year-on-year growth in sales.

On The Flipside

Soon after the Canalys report was published, Samsung came out to dismiss the report, claiming that it was the led the Indian smartphone market thought 2014. The Korean giant said it’s market share for Q4 2014 stood at 34.3%, based on data provided by Gfk India.
Samsung’s claimed market share is far higher than what IDC’s Q3 report, which estimated the company controlled 24% of the Indian smartphone market, a whole 4% higher  than Micromax. While sales number always vary based on who’s calculating them, the massive variance in the two claimed figures here is sort of ridiculous.
IDC, which is considered the most trusted source of smartphone sales data in India hasn’t yet released its Q4 2014 report, we’re going to wait a little longer to see if Micromax has really overtaken Samsung in the Indian market.
Another fascinating finding comparing IDC’s numbers for Q3 and the recent Canalys report, is that q-o-q smartphone sales in India actually dropped. IDC’s report put smartphone sales at 23.3 million for Q3, while Canalys claims sales topped out at just 21.6 million in Q4, which equates to a 7.87% degrowth of the market.

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