Micromax Partners With Cyanogen To Launch YU Brand [Mi Wannabe?]


Micromax Partners With Cyanogen To Launch YU Brand [Mi Wannabe?]

It’s not too much of an exaggeration to say that Xiaomi’s India execution has left a lot of Indian mobile brands speechless. Xiaomi packed with much better specs, marketing strategy and sweet price point is now forcing Indian brands to innovate.micromax_new_logo_thumb.jpg
Micromax has now made a strategic move to launch a new online brand ‘YU’.  The company has also done a strategic tie up with Cyanogen Inc., makers of the Cyanogen OS, the advanced mobile operating system has been already inked. The new brand, in partnership with Cyanogen, will focus on working with various companies to build a layer of services into the operating system itself.
The first Yu device wil be launch in India in December 2014 and Micromax has setup YU Televentures to market the Yu brand.
Will Yu matter? Given the lukewarm response to Android One, it’s clear that consumers aren’t buying only the ‘Android’ story. They are looking at a package deal and that’s what Xiaomi has managed to crack.

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