- Microsoft unveiled new AI tools, including buying guides and review summaries, aimed at improving online shopping experiences on Bing and Edge.
- The buying guides use Bing’s GPT-powered AI to aggregate and compare product specs, allowing users to make informed decisions while potentially earning Microsoft an affiliate fee.
- Additional features include ‘Price Match’, aiding users to secure a matched price from retailers even after price drops, though Microsoft hasn’t yet revealed its partner retailers.
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