Microsoft promotions indicate future gaming growth via mobile and advertising

  • In a 2022 presentation, Microsoft executives predicted that gaming growth would predominantly stem from advertising and mobile purchases.
  • The projected revenue from these sources by the fiscal year 2030 stands at $1.4 billion for advertising and $2.6 billion for mobile transactions.
  • These projections surfaced amidst courts assessing Microsoft’s proposal to acquire Activision Blizzard, which they believe could considerably contribute to their revenue targets.
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