Microsoft wants Windows 10 to be everywhere, even on low-cost PCs where the licensing cost of its software would eat into all of a manufacturer’s profits.
The company’s solution to this could be ‘Windows 10 with Bing’, a version of the upcoming OS that will cost manufacturers very little or nothing, which has been tipped off thanks to a leaked Intel slide.
As it was with Windows 8.1 with Bing, devices costing under $250 will most likely be the candidates for the subsidised software, while the business model would remain the same.
By pre-loading PCs with Bing, Microsoft could offset the loss of giving away Windows 10 for free from the ad revenues it would earn through customers using its search engine.
While neither Intel or Microsoft has commented on the leak, it’s certain that Microsoft wants Windows 10 adoption to be blistering, which could be made possible with limited period free upgrades and other schemes.