MiraiStore Shuts Online Store; To Sell Private Label Offline & on Other Sites

Angel backed online lifestyle store MiraiStore has shut its web store. The Bangalore based online retailer which launched on the day of Google’s Great Online Shopping Festival (GOSF) throws up a notice to the effect that the startup will now focus on Felicia, its private label.
The company said

Due to our increased focus on our private label, we are temporarily suspending our online operations on miraistore.com. “Felicia” range of clothes and Mirai range of accessories will be available shortly on leading online and offline stores in India.

Mirai’s online store is one of the hundreds of ecommerce stores that have shut shop in the country recently. The company had raised over $1 mn from an angel investor last year and was selling apparel, accessories and designer wear for men and women.

Mirai Store

Miraistore had launched a private label in January this year. Designed and manufactured in Italy, the Felicia has been created for the young women and brings the latest in western fashion to India. The company’s ecommerce store is one of the many that have shut down in the recent past.

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