Misbehaving : The Making of Behavioural Economics

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world..
When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.
» Buy from [mks_button size=”small” title=”Amazon” style=”squared” url=”http://amzn.to/2mgyaBR” target=”_blank” bg_color=”#000000″ txt_color=”#FFFFFF” icon=”” icon_type=”” nofollow=”1″] [mks_button size=”small” title=”Flipkart” style=”squared” url=”http://fkrt.it/mTH!r!NNNN” target=”_blank” bg_color=”#1e73be” txt_color=”#FFFFFF” icon=”” icon_type=”” nofollow=”1″]