Mixing it up

Effective communication in the virtual world requires understanding the characteristics of communication media and applying them strategically to build relationships. Leaders must prioritize and create urgency, not rely on technology to do so.

To avoid tech exhaustion, mix up the use of available media and structure activities around our needs. Social presence is key in promoting intimacy and connection between speakers. Use leaner media for straightforward situations and richer media for higher ambiguity or equivocality.

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