Mixpanel Founder On How To Measure Your Product [Hint: Poor retention leads to death]

Suhail Doshi, the founder of Mixpanel, which is a YC alumnus, spoke at Y Combinator’s Startup School on how measuring your product in any meaningful sense involves teasing out facts about how it is being used by users. He also goes over Mixpanel’s journey in discovering its value proposition and understanding how its users were using their product.

Key Takeaways:

a. Ways to measure your product being easy to understand:

  1. Do people bother to sign up?
  2. Ratio of single page visits to multi page engagements.
  3. B2B products: Do they visit the pricing page?
  4. Consumer: Performing A/B tests of your copywriting.

b. Poor retention is ignored by most early founders and this often leads to death of companies. Even those with a million users.

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