TATA and SAIL to take on eBay and Amazon

Oh yeah! The two business behemoth have entered ecommerce space with the launch of straightline.in, website powered by IBM and Cognizant.

mjunction, the joint venture between Tata & SAIL runs the largest eMarketplace for Steel and has transacted worth over Rs.45,193 Crores since launch, i.e. 2001 and runs several other sites like metaljunction.in, buyjunction.in, coaljunction.in, autojunction.in, financejunction.in , valuejunction.in, and mjunctionedge.

straightline.in is currently focused on apparels, electronics, toys, books, phones and plans to enter the B2C auction space later this year.logo_straightline[1]

mjunction has ambitious plans for straightline – the company is targeting 30% market share (currently covers 644 cities) and plans to expand to rural India by 2010.

The company works with sellers across the country and has partnered with Drive India Enterprise Solution, a Tata group company for logistics.

Do give straightline a ride and share your opinion? Is there a differentiator?

Also see: eBay India Census Guide – Mumbai leads the E-Commerce Race

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