Myntra has acquired Bangalore-based mobile application development platform Native5 to go forward with its plan to become an app-only platform.
The acquisition will strengthen and expand Myntra’s mobile technology team which is focused on driving transformational change in the online shopping space. The amount of the deal remains undisclosed.
“We have been aggressively ramping up our product teams (with mobile expertise) and have been constantly on the lookout for quality talent both in India and the Bay area. The Native5 team has built a hybrid development platform for mobile and we are keen to use their expertise to strengthen our mobile offerings,” says Shamik Sharma, Chief Product & Technology Officer, Myntra.
Native5 builds tools and services to enable cross-platform app development on the cloud. The Native5 team will join Myntra and work towards creating innovative mobile experiences.
This is Myntra’s second technology led acquisition. In April 2013, Myntra acquired Fitiquette, a San Francisco-based technology solution which is a one of a kind virtual fitting room.