MOAT Framework to analyse market conditions

It helps you pick the right go-to-market strategy for your business:

Market Strategy: Is your go-to-market strategy dominant, disruptive, or differentiated?

Ocean Conditions: Are you in a red- or blue-ocean business?

Audience: Do you have a top-down or bottom-up marketing strategy?

Time-to-value: How fast can you showcase value?

Sign Up for NextBigWhat Newsletter

Curated. Summarized. Important News. For free.

You May Also Like

Fundamental rules for success

Retirement is the worst-case-scenario insurance. Alternating between periods of rest and activity is essential. Focus on being productive instead of busy. The timing is never right. Waiting for ‘someday’ means…
View Post

The democratic leader“What do

The democratic leader “What do you think?” Builds consensus through participation. Works best: when the leader needs the team to buy into or have ownership of a decision, plan, or…
View Post