MobiKwik Moves Offline; Ventures Into Hyperlocal space with the launch of ‘Explore Nearby’

With more than 10,000 MobiKwik partner retail stores, which includes merchants such as Big Bazaar, Barista, Domino’s Pizza, Archies and several restaurants, would now be visible to the users on the ‘Explore Nearby’ tab- a feature on MobiKwik mobile app that will enable discovery of neighborhood stores, restaurants, cafes, etc. that accept wallet payments from MobiKwik.

In a first move towards implementation of online-to-offline (O2O) strategy by any mobile wallet, MobiKwik is implementing this map-based ‘Explore Nearby’ interface which would allow users to locate the nearest cash-loading point for topping up their wallet balance.

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Users can also view existing offers at these outlets and pay via MobiKwik to redeem it.

“Be it for purchasing grocery at your corner store or a family dinner at your local restaurant, the wallet now makes it easier for you to discover, shop & dine at MobiKwik supported merchants in your vicinity. Offline stores can now attract MobiKwik users depending on their location and preferences resulting in higher sales,” said Bipin Preet Singh, Founder-CEO of MobiKwik.

Currently the facility is available only on Android phones and will soon be introduced on iOS and Windows platforms.

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